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EVENT DATE:
March 21, 2023
At each annual conference, a UTA MSMR alumnus or advisory board member is awarded the Carl McDaniel Award for outstanding dedication and generous contributions to the MSMR Alumni Association and to the program as a whole.
The award is given in honor of Carl McDaniel, former professor emeritus and chairman of the marketing department at UTA. Dr. McDaniel’s extraordinary leadership at UTA between 1990 and 2006 fostered the development and growth of the MSMR program, which resulted in a new generation of skilled marketing researchers.
Recipients of the Carl McDaniel Award have shown amazing dedication to the MSMR program and selflessly given their time to advance the program and the future careers of students.
2022 Carl McDaniel Recipient
The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research. Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible.
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