What's The Maverick Insights Conference?
The Maverick Insights Conference, hosted by the MS in Marketing Research (MSMR) Program at the University of Texas at Arlington’s College of Business, is a premier annual event designed to inspire, educate, and connect marketing research professionals, academics, and students.
Don't miss the EARLY BIRD rate at $99!
Who's Behind It?
MSMR Alumni Association
UTA Marketing Department
2026 Maverick Insights Theme
Academic Excellence. Industry Impact.
This year’s central theme encapsulates the role of education in marketing research and how it translates into providing high-quality research and impact in the insights industry. The theme invites a rich exploration of:
When research meets the boardroom: How research methodologies are being adopted more and more, and with new pressures inside leading companies, as the C-Suite recognizes the benefits of consumer and customer-led strategies and measurement.
Shaping industry through insight: Case studies of research that didn’t just inform a decision but changed the direction of a brand, a market, or a practice — showcasing how marketing research creates impact far beyond the report it started as.
The skills that actually transfer: Practitioners who came from research programs (like ours) reflect on which academic competencies proved most valuable in their careers — and which gaps they had to fill once they stepped into industry.
Speakers
Stay tuned to learn more about the amazing lineup of speakers including:
- Thought Leaders in Academia
- Insight Industry Experts
- Corporate Marketing Trailblazers
Don’t miss the Early Bird rate at $99!
Past Conferences
For many years, the MS in Marketing Research program has hosted a conference at the University of Texas at Arlington that brings together alumni, students, and industry leaders from across the nation for a one-of-a-kind gathering focused on the future of marketing research.
More than just a conference, it’s a collaborative space where alumni reconnect, professionals share real-world insights, and emerging trends are explored through engaging presentations and meaningful connections.
Attendees gain access to sessions led by top voices in the field, panel discussions on timely topics, and valuable networking opportunities that strengthen the MSMR community and advance the marketing research industry.