What's The Maverick Insights Conference?
The Maverick Insights Conference, hosted by the MS in Marketing Research (MSMR) Program at the University of Texas at Arlington’s College of Business, is a premier annual event designed to inspire, educate, and connect marketing research professionals, academics, and students.
Who's Behind It?
MSMR Alumni Association
UTA Marketing Department
2025 Maverick Insights Theme
Building Bridges
Marketing research plays a important role in connecting ideas, industries, and people. This year’s theme explored how insights professionals build bridges:
- Between Academia and Industry
How can research-driven insights fuel real-world business applications? Attendees learned from leading academics and industry professionals. - Across Organizational Functions
How does marketing research unify teams and drive strategic business decisions? Speakers shared best practices for fostering collaboration. - Linking Tools and Strategy
How do technological advancements and data analytics shape the future of marketing research? Participants gained insights into the latest trends.
Speakers
An amazing lineup of:
- Thought Leaders in Academia
- Insight Industry Experts
- Corporate Marketing Trailblazers
Our speakers embodied the ‘Building Bridges’ theme, bringing diverse backgrounds in academia, the insights industry, and marketing.
