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The Insights Collaborative 2024
EVENT DATE:
March 19, 2024
The MS in Marketing Research program is a 12-course graduate degree emphasizing agile data utilization, analytical skills, and strategic perspectives. Graduates are skilled in strategic thought, moving into consumer insights, product design, customer experience, and economic forecasting.
The Task
Teams will conduct exploratory social media research to provide a perspective on brand-related value trade-offs at low-level categories.
The “Value” Mindset
Brands have long managed “value” primarily through pricing and packaging, but the consumer model appears to have evolved.
The Tools
Teams will use analytical tools, including AI-supported platforms, to develop and construct evidence to support the cohort’s model.
The Challenge
Teams will deliver a 3-minute, story-style presentation (not analytic results) using social media evidence to provide the client with a clear view.
Finalists
Finalists will present at the Insights Collaborative 2024 on March 19th at UT Arlington. Finalists will also be eligible for a graduate scholarship.
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