What is the advisory board?
• Interaction with students in a favorite activity called “speed dating”.
• Listen to presentations by various Board members.
• Participation in formal and informal sessions to provide guidance to the program itself.
” Research is creating new knowledge.” – Neil Armstrong
The MSMR is a practical, hands-on program designed to prepare students for careers in marketing research. Students learn how to meld logic with creativity, quantitative data with qualitative insights, and intelligence with intuition to solve marketing problems and create business opportunities. The program prepares students for business in the global economy by incorporating international examples wherever possible.
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