March 19, 2024 – University of Texas at Arlington
Insights Collaborative 2024
THEME
- Insights professionals share their journeys and perspectives on the industry today.
- Industry organizations collaborate to involve new professionals in the Insights industry.
- UTA officials speak about working with and hiring from UTA and navigating visa sponsorship.
- Graduate programs partnering with corporations to strengthen research skills.
- Talented professionals seeking connections with other talented professionals.
EVENT SPEAKERS
FINDING YOUR RHYTHM
MIREYA ARTEAGA, GODADDY / HUMAN STORIES, LLC
MIREYA IS A SEASONED RESEARCH PROFESSIONAL WITH OVER A DECADE OF
EXPERIENCE IN ANALYTICS AND STRATEGY. CURRENTLY WORKING IN CX
RESEARCH AT GODADDY, SHE BRINGS A WEALTH OF KNOWLEDGE IN
UNDERSTANDING CUSTOMER EXPERIENCES TO DRIVE BUSINESS GROWTH.
MIREYA HAS ALSO WORKED WITH RENOWNED AGENCIES LIKE GOODBY
SILVERSTEIN AND IPG, WHERE SHE PLAYED A PIVOTAL ROLE IN CONDUCTING
IMPACTFUL AND CREATIVE RESEARCH INITIATIVES. HER EXPERTISE ENCOMPASSES
A WIDE RANGE OF RESEARCH METHODOLOGIES, ENABLING HER TO UNCOVER
VALUABLE INSIGHTS AND GUIDE STRATEGIC DECISION-MAKING.
WITH A TRACK RECORD OF DELIVERING IMPACTFUL RESULTS, SHE IS HIGHLY
REGARDED FOR HER ABILITY TO LEVERAGE DATA-DRIVEN INSIGHTS AND
TRANSLATE THEM INTO ACTIONABLE RECOMMENDATIONS THAT PROPEL
BUSINESSES FORWARD. IN HER SPARE TIME, MIREYA ENJOYS PLAYING DRUMS
AND EATING DESSERT.
BUILDING THE BAND
MICHELLE ADAMS, PH.D., MARKETING BRAINOLOGY
- 2 YEARS AS HIGH SCHOOL TEACHER/COACH
- 9 YEARS WITH U.S. HEALTH & HUMAN SERVICES
- 2.5 YEARS WITH M/A/R/C RESEARCH
- 10 YEARS WITH PEPSICO/FRITO-LAY
- 15 YEARS AS ADJUNCT PROFESSOR UTD/SMU
- 12 YEARS AS FOUNDER/PRES. – MARKETING BRAINOLOGY
- MARRIED 36+ YEARS & MOM OF 3 BOYS
TIANYI LI, MSMR, MBA, PH.D. CANDIDATE
- CLASS OF 2017 UTA GRADUATE
- MARKETING BRAINOLOGY TEAM MEMBER 2018
- PH.D. STUDENT – UTD, ABD, 2024 GRADUATE
- MARRIED TO GRACE (2017 UTA MSMR & MSBA ALUMNI) SINCE 2018
- DAD TO LILLIAN (ALMOST 5 YRS OLD)
MENTORING THE RICHMOND WAY
CHRIS HAUCK, HAUCKEYE / SCORE METRICS
FOR MORE THAN 35 YEARS, CHRIS HAS HONED HIS RESEARCH SKILLS ACROSS A
WIDE VARIETY OF CATEGORIES – FROM TELECOM AND IT TO CONSUMER
PACKAGED GOODS, HOSPITALITY, MEDICAL PRODUCTS, AND CONSULTING.
UNDOUBTEDLY INFLUENCED BY A COLORFUL, EXOTIC UPBRINGING IN WEST
AFRICA, CHRIS HAS AN ALMOST INSATIABLE DESIRE TO EXPLORE AND STRETCH
HIS PROFESSIONAL RANGE.
CHRIS OPENED HAUCKEYE LLC ON JANUARY 1, 2020, DEDICATED TO
EXPERIENTIAL MARKETING RESEARCH. HE ALSO STARTED SCORE METRICS,
USING HIS SORT AND SCORE TECHNIQUE TO IMPROVE ON TRACKER PROGRAMS
BASED ON LIKERT SCALE QUESTIONS. HE’S ALSO BEEN ON THE CLIENT SIDE
WITH GTE (NOW VERIZON) AND THE SUPPLIER SIDE WITH VARIOUS LARGE AND
SMALL PROVIDERS, INCLUDING A FIRM HE STARTED IN 2000. CHRIS HAS A BBA
AND MBA FROM TEXAS CHRISTIAN UNIVERSITY IN FT. WORTH, TX, AND
LIVES IN LONGMONT, COLORADO.
MAKE THE EXTRA PASS
SCOTT HANSON, IOTA/ UT ARLINGTON
“I PREFER RENAISSANCE MAN, BUT I ANSWER TO ADHD.”
A BEHAVIORAL PSYCHOLOGIST WITH AN APPRECIATION FOR SOCIAL
MOTIVES, DR. SCOTT HANSON HAS CONSIDERED HUMAN BEHAVIOR FROM
JUST ABOUT EVERY ANGLE.
WITH EXPERIENCE IN BEHAVIORAL MODELING, PRODUCT FORECASTING,
JOURNEY MAPPING, SCOTT IS AN EXPERT AT RESEARCH DESIGN FOR
COMPLICATED PROCESSES.
AFTER ALMOST A DECADE DIRECTING THE MS IN MARKETING RESEARCH
PROGRAM AT UT ARLINGTON, SCOTT WILL NOW BRING THAT EDUCATOR’S
MENTALITY AND METHODOLOGIST’S PERSPECTIVE TO THE PRIVATE SECTOR
WITH RESEARCH EDUCATION TAILORED TO FIT YOUR TEAM’S SKILLS,
RESPONSIBILITIES, AND OBJECTIVES.
HOW TO GET TO CARNEGIE HALL
HEIKO SCHAFER, KIMBERLY-CLARK
HEIKO SCHÄFER LEADS GLOBAL CONSUMER INSIGHTS & ANALYTICS FOR
KIMBERLY-CLARK’S GLOBAL CONSUMER TISSUE BUSINESS WITH ITS ICONIC
BRANDS KLEENEX® FACIAL TISSUE, COTTONELLE® AND SCOTT® BATH TISSUE,
AND VIVA® PAPER TOWELS. HIS PRIOR ROLES AT KIMBERLY-CLARK INCLUDE
MARKETING & BUSINESS MANAGER FOR HUGGIES® DIAPERS IN CHINA, HEAD
OF CONSUMER INSIGHTS FOR ASIA-PACIFIC, AND HEAD OF CONSUMER INSIGHTS
FOR ALL DEVELOPING & EMERGING MARKETS.
OUTSIDE OF KIMBERLY-CLARK, HEIKO LED THE CUSTOMER INSIGHTS &
ANALYTICS TEAMS FOR MARKETING AND MERCHANDISING AT WALMART US
AND SERVED AS VICE-PRESIDENT OF CONSUMER & MARKET INSIGHTS AT
HENKEL NORTH AMERICA.
A NATIVE OF GERMANY, HEIKO HOLDS UNDERGRADUATE AND GRADUATE
DEGREES IN BUSINESS ADMINISTRATION FROM THE UNIVERSITIES OF WÜRZBURG
AND TRIER.
OWN IT LIKE A ROCK STAR!
MATT VALLE, MARKETVISION RESEARCH / RRR PODCAST
MATT IS CURRENTLY VP AT MARKETVISION RESEARCH AND HAS OVER 25
YEARS OF EXPERIENCE IN INSIGHTS ON BOTH THE CLIENT AND AGENCY SIDE
WITH COMPANIES SUCH AS THOMSON-REUTERS, GFK, AND IPSOS AMONG
OTHERS.
MATT IS THE CREATOR AND HOST OF THE ROCK N’ ROLL
RESEARCH PODCAST AND IS A BOARD MEMBER OF
INSIGHTSUTRAS, AN INDIA-BASED RESEARCH SERVICES
COMPANY. HE IS CURRENTLY THE DFW METRO DIRECTOR
FOR THE INSIGHTS ASSOCIATION SOUTH CENTRAL CHAPTER.
MATT HAS A BA IN STATISTICS AND AN MBA FROM THE
UNIVERSITY OF MINNESOTA AND A MA IN INTERNATIONAL
RELATIONS FROM TUFTS UNIVERSITY.
AWARDS & RECOGNITIONS
- UTA Graduate Scholarships
- Carl McDaniel Award – MSMR Program Champion
- Bob Rogers Award – Outstanding Insights Educator
- Robin Alex Award – Outstanding Alumni Mentor
ACADEMIC CHALLENGE
- The Teams
- UTA Undergraduate Teams – Use social media platforms to share the perspective of a consumer cohort.
- UTA MSMR Team – Employ social media analyses to explore food and snack attitudes.
- “Gig” Team – An MSMR student, an MSMR graduate, and an Insights Professional walk into an event…
- The Concept
- Insights Professionals, like all of us, tend to define problems based on the solutions we are comfortable employing.
- The Academic Challenge provides you with a glimpse into how a non-traditional consumer cohort considers brand in their event planning.
- The Task
- Teams will conduct exploratory social media research to provide a perspective on brand-related value trade-offs at low-level categories.
- The “Value” Mindset
- Brands have long managed “value” primarily through pricing and packaging, but the consumer model appears to have evolved.
- The Tools
- Teams will use analytical tools, including AI-supported platforms, to develop and construct evidence to support the cohort’s model.
- The Challenge
- Teams will deliver a 3-minute, story-style presentation (not analytic results) using social media evidence to provide the client with a clear view of the cohort’s perspective.
- Finalists will…
- Qualify for scholarships toward pursuit of a graduate degree at UT Arlington.
- Present to the full audience at the Insights Collaborative 2024 on March 19th at UT Arlington.
- Work with an Insights professional to deliver a compelling story-style presentation at the Insights Collaborative
EVENT ACTIVITIES
- Mix Sessions
- The Big Room – Meet the MSMR Cohort
- The Booth – Share your voice with others
- The Collab Lab – The secrets to success
- Lunch & Recess with the Insights Association
- Networking Activities
- Make new industry connections.
- Get involved with the Insights industry.
- The Next Insights Star (Academic Challenge)
- See how the next generation defines the brand value process.
- MSMR Program Anthology
REGISTRATION
- Reserve Your Seat via Eventbrite today!
- Seating is limited to 200.
- Registered attendees will receive an invoice with payment instructions and donation options.
- Paid Attendees
- Insights Pros ($150)
- MSMR Alumni ($125)
- Non-MSMR Students ($25)
HOTEL INFORMATION
Sheraton Arlington Hotel
1500 Convention Center Drive
Arlington, Texas 76011
Phone: (817) 261-8200
Shuttle Service Available
Event Link: Pending
Hilton Garden Inn Dallas/Arlington
2190 E. Lamar Boulevard
Arlington, Texas, 76006, USA
Phone: (817) 274-6644
Event Link: Pending
TownePlace Suites by Marriott Dallas Arlington North
1709 E Lamar Blvd
Arlington, TX 76006
Phone: (817) 861-8728
Event Link Pending
Last day to book: 03.15.2024
